LUKE WHITE FOR BRANDS Start a Partnership

Brand partnerships with Luke White

Your product, built into the bit.

Luke writes, builds, shoots and edits every video himself. Your product shows up inside the story, so people watch it to the end and send it to their friends.

Start a Partnership Email Luke's Manager

Downloading. It builds itself from the live numbers, so it's always current.

Luke White in a white cowboy hat and camo pants, sitting on the side of an open-top truck

WHO WATCHES

80% men, mostly blue collar. More husbands and wives watching together lately.

Luke White audience across platforms

LIVE MEDIA KIT · UPDATES ITSELF · LAST UPDATED NOV 10, 2026

35M+

VIEWS A MONTH

376K

INSTAGRAM FOLLOWERS

273.7K

TIKTOK FOLLOWERS

47.9K

YOUTUBE SUBSCRIBERS

76

REELS OVER 1M VIEWS

Brands that have worked with Luke White

Past partners

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ALSO SEEN IN LUKE'S VIDEOS

Garage Beer Jägermeister Ole Smoky Cat Footwear Traeger

Brands show up in the comments on their own.

“That's my kind of family dog”

OSCAR MAYER · ON THE WIENERMOBILE · 138K LIKES

“Loving this 12 part series”

PABST BLUE RIBBON · ON THE BACKYARD GAS STATION

How a Luke White partnership works

Three ways in

01 Inside a running series Your product becomes part of a storyline people already follow, like Angi in the backyard gas station build.
02 A video built around it One bit, start to finish, with your product at the center. Ninja Kitchen got a hot dog charcuterie board.
03 An ongoing partner Show up again and again so the audience connects you with Luke. Twisted Tea has been in four videos.

Brand deals, events and appearances with Luke White

Let's build something.

A product to feature, an event you want him at, or something we haven't thought of yet. Tell us about it and Luke's team gets back to you.

PARTNERSHIPS

kaitlin@holidayhousesocial.com

Got it. Hell yeah.

Luke's team will be in touch. Media kit's on its way.

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